A LIFELONG PASSION FOR CARS

Hello! My name is Lasse Bauer.
I´m the creative director and driving force behind Bauer Artwork.

My passion for cars has been a constant in my life for as long as I can remember.
Like a song that never stops playing in the background.
Even when my career led me into other creative fields, my love for cars never faded.

For several decades I´ve worked as a creative in branding and communications, initially as an art director and copywriter.
I helped develop creative strategies and campaigns for the World's top brands as well as numerous smaller businesses.
But the call of cars remained strong.

While pursuing other projects, I always found myself drawn back to the automotive world.
First, by doing the odd car illustration now and again, and later by delving into combining my love for classic analogue craftsmanship with high-end digital technology.
And being Danish, I also wanted to explore my fascination with Danish and Scandinavian design and integrate it into my work.

Now, I'm excited to share my automotive enthusiasm with fellow petrol heads.
And I'm looking forward to creating something truly special with you.

Sincerely, Lasse Bauer.