Hello! My name is Lasse Bauer.
I´m the creative director and driving force behind Bauer Artwork.

My passion for cars has been a constant in my life for as long as I can remember.
Even though I veered off track for a while, I always felt the pull back to cars.

For several decades I´ve worked as a creative in communications, initially as an art director and copywriter.
I helped develop creative strategies and campaigns for the World's top brands as well as numerous smaller businesses.
But deep down, I missed the thrill of cars. 

So, eventually I decided to follow my heart back to where it all began and bet on my passion.
First, by doing the odd car illustration now and again, and later by delving into combining my love for classic analogue craftsmanship with high-end digital technology.
And being Danish, I also wanted to explore my fascination with Danish and Scandinavian design and integrate it into my work.

Now, I'm eager to share my automotive enthusiasm with fellow petrol heads.
And I'm looking forward to hearing your unique story, and creating something truly special together.

Sincerely, Lasse Bauer.