REDISCOVERING PASSION.

My passion for cars has been with me throughout my entire life.
However, I took a rather long detour in order to rediscover that passion.
I began my journey in the world of advertising. For over 30 years, I worked in communications, initially as an art director and copywriter.

During that time, I helped developing creative strategies and campaigns for brands like Coca Cola, Pepsi Cola, Marlboro, Kraft Foods, Procter & Gamble, Kellogg's, McDonald's, as well as numerous small and medium-sized businesses.

Ultimately, I came back to my first passion, and now, I'm excited to combine my creative background with my love for cars, and to share my passion with like-minded petrolheads.

Sincerely,
Lasse

A marker drawing I did back in the mid-80s while working in advertising
Other drivers have been in my way since I was a kid